Business Management (AS)

Business Management (AS) Courses

• •  

  • Code

  • Course

  • Credits

• • ACC 101

  • Accounting I

  • 3
  This is an introductory course in accounting with the emphasis on the basic accounting cycle, management use of accounting data, construction and analysis of financial statements, and valuation of assets. Placement at ENG 101 level strongly advised.
  
• • ACC 102

  • Accounting II

  • 3
  Topics included in this course are books of original entry, analysis of assets and liabilities, negotiable instruments, and an introduction to partnership and corporate accounting. Prerequisite: ACC 101.
• • BUS 101

  • Introduction to Business

  • 3
  The role, growth, structure, and functional organization of modern business in the U.S. economy is explored. Comparative economic systems, sole proprietorships, partnerships, corporations, and the management, marketing, and financing of business organizations are covered. Opportunities in the business field are examined throughout the course. Students will be expected to complete outside research as a course requirement. Placement at ENG 101 level strongly advised.
• • BUS 202

  • Principles of Customer Service

  • 3
  This course examines the principles of customer service and their significance in a service-driven economy. Topics covered include: The Service Strategy, The Customer: Internal & External; Customers’ Wants & Needs; Communicating Customer Service; Profiles of Successful Companies; Service People-Motivation, Commitment, and Reward. Placement at ENG 101 level strongly advised.
• • BUS 204

  • Human Relations in Organizations

  • 3
  This course analyzes various styles of management, organizational systems and organizational processes. Students will develop skills in effective decision-making, examining conflict and conflict resolution, and recognizing suitable management and leadership styles. Placement at ENG 101 level strongly advised. Prerequisite: BUS 101.
• • BUS 211

  • International Business

  • 3
  This course provides an historical background and discussion of theoretical foundations of international business. Analysis of international institutions and factors that influence commercial activities among nations and the operation of firms are included. Placement at ENG 101 level strongly advised. Prerequisite: BUS 101.
• • BUS 220

  • Business Ethics

  • 3
  An introductory course in business ethics focusing on what business relationships are and ought to be with the various constituencies in which business operates. Through the use of case analysis, the student will develop a means of arriving at decisions that he or she can feel are “right,” “proper,” and “just.” Placement at ENG 101 level strongly advised.
• • ECO 201

  • Microeconomics

  • 3
  In this course, students study the basic principles of economics including economic theory related to the operation of business firms such as supply, demand, price determination, production costs, competition, resource markets, and international trade. Placement at ENG 101 level strongly advised.
• • ECO 202

  • Macroeconomics

  • 3
  This course is a study of the basic principles of economics including different economics organizations, income and employment theory, government fiscal and monetary policies, problems of price stability, and economic growth. Placement at ENG 101 level strongly advised.
• • MGT 201

  • Principles of Management

  • 3
  An introductory course covering the general topics of planning, organizing, directing and controlling. Included are the historic developments of management as a separate discipline within organizations, the changing scope and styles of management, and the application of management principles in the business environment. Prerequisite: BUS 101.
• • MGT 202

  • Sales Management

  • 3
  This course looks at sales as a profession. Covers topics such as: sales as part of the marketing mix, buyer behavior, selling as a function from prospecting to closing the sale, ethical issues in selling, the external environment of selling and sales management, and management of the sales force including compensation policies and training. Prerequisites: ENG 101 and BUS 101.
• • MGT 203

  • Human Resources Management

  • 3
  A study of the applied approach to human resource management and administration. Emphasis is placed on policy analysis, current practices, future trends, and legal requirements of recruiting, selecting, training, developing, compensating, evaluating and disciplining employees. Also included are changing demographics of the workforce, ethics in human resources management, and other current issues. Requires research on selected topics. Prerequisites: MGT 201, ENG 101 (suggested).
• • MGT 230

  • Entrepreneurship and Small Business Management

  • 3
  This course provides an overview of the process of conceiving, launching, and operating a new venture. Students will become proficient in the basic tools of planning, finance, marketing, operations, and staffing necessary to start, manage and build a sustainable small business. Preparing a new venture business plan will be an integral part of the course. Common problems in managing a small business will be explored. Students will learn about the roles and attributes of successful entrepreneurs and will undertake a self-examination to evaluate their interest in an entrepreneurial career. A variety of small business owners may be invited to class to share their start-up experiences and the obstacles they had to overcome as entrepreneurs. Prerequisite: BUS 101.
• • MGT 235

  • Financing a Small Business

  • 3
  This course provides an introduction to the financing and financial management of small business enterprises from start-up to on-going sustainable operations. Topics include the financing of new ventures; working capital and cash flow management; financial statement and ratio analysis; financing the ongoing business and future growth; financial structure and leverage; valuation methods; and the importance of financial management controls. The role of venture capitalists, angels and other investors; sources of debt, financing; and available funding from federal, state and regional agencies will be explored. Prerequisite: MGT 230.
• • MKT 201

  • Principles of Advertising

  • 3
  This course is a study of basic advertising principles, physical construction of the advertisement, and organization of the advertising business. The course includes a study of advertising media including newspapers, magazines, radio, point-of-sale displays, and outdoor advertising, together with criteria for evaluating the effectiveness of current advertising. Prerequisite: ENG 101.
• • MKT 202

  • Principles of Marketing

  • 3
  A survey of the principles and practices governing the distribution of commodities from producer to consumer. Areas of study include types of marketing institutions, price policy, legislation affecting markets, market research, channel and product strategies and consumer behavior. Prerequisite: ENG 101.
• • HRM 101

  • Introduction to Hospitality Management

  • 3
  Introduction to Hospitality will provide a comprehensive overview of the hospitality industry. Components of the hospitality industry explored in this course include operations, managerial functions, career opportunities and emerging trends. This course includes an overview of the various industry segments: lodging, food service, tourism, and event management.
• • HRM 102

  • Conference, Meeting & Event Planning and Sales

  • 3
  This course provides an overview of the specialized field of meeting and conference management, and its impact on the tourism and hospitality industry. In addition to management, students will focus on the study of planning, development, and implementation of festivals and events related to sports, culture, and corporate business. Students will encounter a variety of topics, including types of meetings and events, the role of the meeting planner, site selection and negotiations, budgeting, vendor management, banquet food service, registration, on-site logistics, and meeting evaluation
• • HRM 104

  • Food and Beverage Management

  • 3
  Food and Beverage Management has been designed to prepare students with the leadership skills for success in the food and beverage industry. Topics include how to staff appropriately, the physical layout of the restaurant and bar, menu planning and ordering and guest satisfaction.
• • HRM 110

  • Hospitality Sales & Marketing

  • 3
  Hospitality Sales & Marketing focuses on increasing revenue and market share from various hospitality industry segments including lodging, food service, tourism destinations and event venues. This course explores sales and marketing strategies used to successfully promote and manage the brand to meet the target market demands.
• • HRM 202

  • Revenue Management

  • 3
  Revenue Management focuses on business strategies firms use to make pricing and product availability decisions across various selling channels to maximize profitability. Revenue Management is the customer-centric practice of ensuring businesses charge the right price, to the right customer, for the right products,through the right channel, and the right time. Topics include pricing and discounting strategies, overbooking practices, segmentation, distribution channels, competitive analysis, demand and revenue forecasting, performance analysis, and total revenue management strategies.
• • HRM 205

  • Lodging Operations

  • 3
  Lodging Operations will provide students with an overviewof the management of hotels and lodging properties. Topics include organizational structure, the front office, housekeeping, reservations, sales and marketing, accounting, engineering, revenue-management, forecasting, budgeting, measuring operational employee performance, and property management technology.
• • FIN 202

  • Health Care Finance

  • 3
  The course focuses on health care finance as practiced within health care organizations, such as, hospitals, physician practices, clinics, home health agencies and managed care organizations. It covers the principles and applications of accounting and financial management. The course is organized around three critical elements: 1) the use of accounting information for decision making, 2) as a business the health care industry has some critical differences from other industries; and 3) the principles of economics are the conceptual basis for decision making.
• • FIN 215

  • Investments

  • 3
  This course is a comprehensive study of investments and investment markets, including stocks, bonds, mutual funds, capital markets and investment companies. Topics covered include the relationship between risk and return, investment analysis and valuation, efficient markets and diversification. Prerequisite: ACC 101.
• • FIN 320

  • Principles of Finance

  • 3
  This course examines concepts and methods of financial analysis used by managers. Topics covered include financial statement analysis, working capital management, capital markets, time value of money and rates of return. Students will gain an understanding of the types of financial decisions facing organizations and their effect on key financial statements such as the balance sheet, income statement, and cash flow statement. Students will apply their knowledge in the identification, analysis, and solution of financial problems facing a business as presented through case studies and/or project scenarios.
  
  Prerequisites: ACC102, MAT103 (or above)