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Business Management: Sports Management

Bachelor of Science

Overview

The concentration in Sports Management, designed for bachelor students in Business Management, blends business fundamentals with specialized sports knowledge, providing students with the practical skills and theoretical understanding needed to succeed in various sports-related organizations. The program is designed to reflect current trends and best practices in the sports industry.

Program Outcomes

Upon successful completion of the program, students will be able to:

  • Demonstrate understanding of core business principles and their application to sports organizations, such as finance, marketing, management, and strategic
  • Analyze the structure, economic impact, and governing frameworks of amateur and professional sports at local, national, and global levels.
  • Apply planning principles and assess risk management for sports events and facilities.
  • Develop effective marketing, promotion, and communication strategies specific to sports products, services, and organizations.
  • Evaluate legal, ethical, and regulatory issues in sports, including contracts, liability, intellectual property, and compliance.
  • Utilize current technologies and digital platforms for sports analytics, fan engagement, and operational
Business Management: Sports Management Courses
    •  
    • Code
    • Course
    • Credits
    • ENG 101
    • English Composition I
    • 3
    This course will emphasize developing the student’s ability to articulate his/her thoughts in writing a coherent, unified, and well- structured composition. The student will write a series of papers. The student will also learn the techniques needed to produce a library research paper. The required research paper is a major component of the course. Prerequisite: Completion of ENG 090 or placement into ENG 101.
    • ENG 102
    • English Composition II
    • 3
    A required course, which introduces the student to themes and techniques in the basic genres of literature: the short story, drama, and poetry. Expository papers may be written in response to ideas embodied in literature. Prerequisite: ENG 101 or permission of instructor.
    • SPM 101
    • Introduction to the Sports Industry
    • 3
    This course is designed to provide students with an overview of the skills and competencies required for careers in the dynamic and ever-growing sports industry. Topics include the business of sport, legal principles, coaching, scouting, marketing, personnel management, program development, administration management, facilities management, and information management.
    • SPM 102
    • Sports Communication & Information
    • 3
    TBA
    • SPM 201
    • Sports & The Law
    • 1
    TBA
    • SPM 203
    • Sports Events & Facilities Management
    • 3
    TBA
    • SPM 204
    • Introduction to Sports Analytics
    • 3
    TBA
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