Business Management: Sports Management

Overview

The concentration in Sports Management, designed for bachelor students in Business Management, blends business fundamentals with specialized sports knowledge, providing students with the practical skills and theoretical understanding needed to succeed in various sports-related organizations. The program is designed to reflect current trends and best practices in the sports industry.

Program Outcomes

Upon successful completion of the program, students will be able to:

• Demonstrate understanding of core business principles and their application to sports organizations, such as finance, marketing, management, and strategic planning.
• Analyze the structure, economic impact, and governing frameworks of amateur and professional sports at local, national, and global levels.
• Apply planning principles and assess risk management for sports events and facilities.
• Develop effective marketing, promotion, and communication strategies specific to sports products, services, and organizations.
• Evaluate legal, ethical, and regulatory issues in sports, including contracts, liability, intellectual property, and compliance.
• Utilize current technologies and digital platforms for sports analytics, fan engagement, and operational efficiencies.