Business Management: Marketing

Business Management: Marketing Courses

• •  

  • Code

  • Course

  • Credits

• • ENG 101

  • English Composition I

  • 3
  This course will emphasize developing the student’s ability to articulate his/her thoughts in writing a coherent, unified, and well- structured composition. The student will write a series of papers. The student will also learn the techniques needed to produce a library research paper. The required research paper is a major component of the course. Prerequisite: Completion of ENG 090 or placement into ENG 101.
• • ENG 102

  • English Composition II

  • 3
  A required course, which introduces the student to themes and techniques in the basic genres of literature: the short story, drama, and poetry. Expository papers may be written in response to ideas embodied in literature. Prerequisite: ENG 101 or permission of instructor.
• • IDS 167

  • First Year Seminar

  • 3
  First Year Seminar focuses on the student as a whole person. This is a reflective course where students apply skills and strategies to help them succeed, emphasizing goalsetting in their academic, personal, and professional lives. Students explore diversity and identity in the classroom, community, and beyond. Students develop best practices through critical self-analysis, identifying and assessing areas of improvement within multiple dimensions of wellness.
• • BUS 202

  • Principles of Customer Service

  • 3
  This course examines the principles of customer service and their significance in a service-driven economy. Topics covered include: The Service Strategy, The Customer: Internal & External; Customers’ Wants & Needs; Communicating Customer Service; Profiles of Successful Companies; Service People-Motivation, Commitment, and Reward. Placement at ENG 101 level strongly recommended.
• • MKT 201

  • Principles of Advertising

  • 3
  This course is a study of basic advertising principles, physical construction of the advertisement, and organization of the advertising business. The course includes a study of advertising media including newspapers, magazines, radio, point-of-sale displays, and outdoor advertising, together with criteria for evaluating the effectiveness of current advertising. Prerequisite: ENG 101.
• • MKT 202

  • Principles of Marketing

  • 3
  This course aims to introduce the theories and concepts of marketing to enhance students’ analytical thinking ability and widen their conceptualization skills. Students will review, analyze, and discuss case studies and real-world models. This course introduces students to the world of marketing, consumer behavior theory and marketing strategy/development against a backdrop of increasing globalization and consumer sophistication. The course will examine theories and practices of market analysis, brand communication, and marketing mix management. Prerequisite: ENG 101.
• • MKT 330

  • Social Media Marketing

  • 3
  Social Media Marketing (SMM) is the action of creating content to promote your business and products on various social media platforms. SMM is one of the fastest-growing industries and is a vital skill set for managers in any discipline. Students will learn how to meet their target audience on various social media platforms. Students will develop social media and mobile marketing plans based on the evaluation of an organization’s vision, mission, goals, target market, and budget. Students will also create a digital personal brand to leverage their skills and talents to attract employers. Prerequisite: ENG 102; MGT 201 & MKT 301 strongly recommended.
• • MGT 202

  • Sales Management

  • 3
  This course looks at sales as a profession. Covers topics such as: sales as part of the marketing mix, buyer behavior, selling as a function from prospecting to closing the sale, ethical issues in selling, the external environment of selling and sales management, and management of the sales force including compensation policies and training. Prerequisites: ENG 101 and BUS 101.
• • MGT 460

  • Business Intelligence and Analytics

  • 3
  This course provides students with practical experience in the use of analytics, technologies, applications, and processes. Students will evaluate current business analytical trends and gain experience utilizing different analytical software tools. Students will also explore how managers identify data needs, assess results, make predictions, and set goals. Through evaluations of Business Scenario Investigations (BSI) and industry best practice examples, students will identify trends, patterns, and correlations in the raw data. Students will apply the analysis to data-driven business decisions. Technologies used in the course include Tableau and Microsoft Excel. Prerequisite: MAT 107, ECO 201, and ECO 202.