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Sports Management

Associate Degree

Overview

The Sports Management program prepares students for dynamic careers in the expanding sports industry. This comprehensive program blends business fundamentals with specialized sports knowledge, providing students with the practical skills and theoretical understanding needed to succeed in various sports-related organizations. The curriculum is designed to reflect current trends and best practices in the sports industry, ensuring graduates are well-positioned for employment or further education in this competitive field.

Program available for start in Fall 2025

Program Outcomes

Upon successful completion of the sports management program, students will be able to:

  • Demonstrate understanding of core business principles and their application to sports organizations, including finance, marketing, management, and strategic planning.
  • Analyze the structure, economic impact, and governing frameworks of amateur and professional sports at local, national, and global levels.
  • Apply principles of planning, coordination, safety, and risk management to sports events and facilities.
  • Develop effective marketing, promotion, and communication strategies specific to sports products, services, and organizations.
  • Evaluate and address legal, ethical, and regulatory issues in sports, including contracts, liability, intellectual property, and compliance.
  • Demonstrate leadership, critical thinking, and problem-solving skills in managing personnel and resources in sports organizations.
  • Utilize current technologies and digital platforms for sports analytics, fan engagement, and operational efficiencies.
  • Synthesize diversity, equity, and inclusion in sports management practices and organizational culture.
  • Develop professional competencies including networking, career planning, and industry engagement to facilitate employment opportunities.

Academic Division of Arts & Sciences & Professional Programs

Sports Management Courses
    •  
    • Code
    • Course
    • Credits
    • SPM 101
    • Introduction to the Sports Industry
    • 3
    TBA
    • ACC 101
    • Accounting I
    • 3
    This is an introductory course in accounting with the emphasis on the basic accounting cycle, management use of accounting data, construction and analysis of financial statements, and valuation of assets. Placement at ENG 101 level strongly recommended.
    • SPM 102
    • Sports Communication & Information
    • 3
    TBA
    • SPM 201
    • Sports & The Law
    • 1
    TBA
    • BUS 220
    • Business Ethics
    • 3
    An introductory course in business ethics focusing on what business relationships are and ought to be with the various constituencies in which business operates. Through the use of case analysis, the student will develop a means of arriving at decisions that he or she can feel are “right,” “proper,” and “just.” Placement at ENG 101 level strongly advised.
    • SPM 202
    • Sports Marketing & Sales
    • 3
    TBA
    • SPM 203
    • Sports Events & Facilities Management
    • 3
    TBA
    • SPM 104
    • Principles of Coaching & Leadership
    • 3
    TBA
    • SPM 105
    • Sports Officiating
    • 3
    TBA
    • SPM 204
    • Introduction to Sports Analytics
    • 3
    TBA
    • SPM 205
    • Sports Hospitality & Tourism
    • 3
    TBA
    • BUS 202
    • Principles of Customer Service
    • 3
    This course examines the principles of customer service and their significance in a service-driven economy. Topics covered include: The Service Strategy, The Customer: Internal & External; Customers’ Wants & Needs; Communicating Customer Service; Profiles of Successful Companies; Service People-Motivation, Commitment, and Reward. Placement at ENG 101 level strongly recommended.
    • MGT 230
    • Entrepreneurship and Small Business Management
    • 3
    This course provides an overview of the process of conceiving, launching, and operating a new venture. Students will become proficient in the basic tools of planning, finance, marketing, operations, and staffing necessary to start, manage and build a sustainable small business. Preparing a new venture business plan will be an integral part of the course. Common problems in managing a small business will be explored. Students will learn about the roles and attributes of successful entrepreneurs and will undertake a self-examination to evaluate their interest in an entrepreneurial career. A variety of small business owners may be invited to class to share their start-up experiences and the obstacles they had to overcome as entrepreneurs. Prerequisite: BUS 101.
    • PSY 230
    • Sport Psychology
    • 3
    This course focuses on the many areas of psychology that apply to sports. A wide array of psychological subjects will be explored, including motivation, team experience, mental imagery, performance anxiety, youth sports, gender issues, and more. Multicultural and international views of the field will be included and class discussion of theories and research will be encouraged. Placement at ENG 101 level strongly advised.

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