Business Management: Bachelor of Science Degree Courses

• •  

  • Code

  • Course

  • Credits

• • ACC 101

  • Accounting I

  • 3
  This is an introductory course in accounting with the emphasis on the basic accounting cycle, management use of accounting data, construction and analysis of financial statements, and valuation of assets. Placement at ENG 101 level strongly recommended.
• • ACC 102

  • Accounting II

  • 3
  Topics included in this course are books of original entry, analysis of assets and liabilities, negotiable instruments, and an introduction to partnership and corporate accounting. Prerequisite: ACC 101.
• • BUS 101

  • Introduction to Business

  • 3
  The role, growth, structure, and functional organization of modern business in the U.S. economy is explored. Comparative economic systems, forms of business, sole proprietorships, partnerships, corporations, and the management, marketing, and financing of business organizations are covered. Opportunities in the business field are examined throughout the course. Students will be expected to complete outside research as a course requirement. Placement at ENG 101 level strongly recommended
• • BUS 202

  • Principles of Customer Service

  • 3
  This course examines the principles of customer service and their significance in a service-driven economy. Topics covered include: The Service Strategy, The Customer: Internal & External; Customers’ Wants & Needs; Communicating Customer Service; Profiles of Successful Companies; Service People-Motivation, Commitment, and Reward. Placement at ENG 101 level strongly recommended.
• • BUS 204

  • Human Relations in Organizations

  • 3
  This course analyzes various styles of management, organizational systems and organizational processes. Students will develop skills in effective decision-making, examining conflict and conflict resolution, and recognizing suitable management and leadership styles. Placement at ENG 101 level strongly advised. Prerequisite: BUS 101.
• • BUS 211

  • International Business

  • 3
  This course provides an historical background and discussion of theoretical foundations of international business. Analysis of international institutions and factors that influence commercial activities among nations and the operation of firms are included. Placement at ENG 101 level strongly recommended. Prerequisite BUS 101.
• • BUS 220

  • Business Ethics

  • 3
  An introductory course in business ethics focusing on what business relationships are and ought to be with the various constituencies in which business operates. Through the use of case analysis, the student will develop a means of arriving at decisions that he or she can feel are “right,” “proper,” and “just.” Placement at ENG 101 level strongly advised.
• • BUS 330

  • Management Communications

  • 3
  This course will prepare current and future managers with the skills needed to communicate effectively with all internal and external stakeholders. Both formal and informal communication, cross-cultural and crisis communication will be explored. Effective oral and written communication skills are critical to success in all managerial positions and play a pivotal role in the performance and effectiveness of the organization and its members. Students will develop applicable skills to enhance their professional communication skills through the creation of different types of business documents such as Request for Proposals (RFP), business proposals and reports, and social media content. Prerequisite: ENG102, MGT201.
• • BUS 350

  • Global Business I: Strategic Planning and Decision Making

  • 3
  Strategic management is the integrative management field that combines planning, analysis, formulation, and implementation. In this Global Strategic Planning and Decision Making course students will learn how to conduct feasibility studies for effective decision making and construct implementation plans. This course provides students with the concepts and tools used in planning, analysis, strategy formulation, implementation of decisions, and the development of competitive advantage in the global marketplace. Prerequisites: MKT 301; FIN 320 recommended.
• • BUS 401

  • Organizational Behavior

  • 3
  This course examines Organizational Behavior (OB), a field dedicated to better understand, communicate with, influence, motivate, and manage people and problems in the workplace. OB encompasses individual behaviors and values as well as group dynamics, processes, and structures. Students will develop and apply OB skills which are critical for success in any organization and are highly valued in all fields. Case studies are an integral component of this course. Prerequisite: MGT 201.
• • BUS 450

  • Global Business II: Diversity, Equity, and Inclusion

  • 3
  This course helps current and future leaders develop the skills needed to manage in today’s diverse domestic and global market place. We examine diversity through a leadership perspective, focusing on the need for cultural change to gain a competitive advantage. Students will learn behaviors that are beneficial to the organization, to employees, and to society. The course focuses on the benefits and implementation of diversity, equity, and inclusion programs in which students will evaluate business scenarios and assess the effectiveness of these plans. Prerequisite: BUS 350.
• • ECO 201

  • Microeconomics

  • 3
  In this course, students study the basic principles of economics including economic theory related to the operation of business firms such as supply, demand, price determination, production costs, competition, resource markets, and international trade. Placement at ENG 101 level strongly advised.
• • ECO 202

  • Macroeconomics

  • 3
  This course is a study of the basic principles of economics including different economics organizations, income and employment theory, government fiscal and monetary policies, problems of price stability, and economic growth. Placement at ENG 101 level strongly advised.
• • FIN 202

  • Health Care Finance

  • 3
  The course focuses on health care finance as practiced within health care organizations, such as, hospitals, physician practices, clinics, home health agencies and managed care organizations. It covers the principles and applications of accounting and financial management. The course is organized around three critical elements: 1) the use of accounting information for decision making, 2) as a business the health care industry has some critical differences from other industries; and 3) the principles of economics are the conceptual basis for decision making.
• • FIN 215

  • Investments

  • 3
  This course is a comprehensive study of investments and investment markets, including stocks, bonds, mutual funds, capital markets and investment companies. Topics covered include the relationship between risk and return, investment analysis and valuation, efficient markets and diversification. Prerequisite: ACC 101.
• • FIN 320

  • Principles of Finance

  • 3
  This course examines concepts and methods of financial analysis used by managers. Topics covered include financial statement analysis, working capital management, capital markets, time value of money and rates of return. Students will gain an understanding of the types of financial decisions facing organizations and their effect on key financial statements such as the balance sheet, income statement, and cash flow statement. Students will apply their knowledge in the identification, analysis, and solution of financial problems facing a business as presented through case studies and/or project scenarios.
  
  Prerequisites: ACC102, MAT103 (or above)
  
• • LAW 301

  • Business Law

  • 3
  A foundational knowledge of business law is vital for managers at all levels of an organization. The Business Law I course provides students with the basic concepts and practices in the areas of torts, contracts, sales, and consumer protection law. Students will use analytical and critical thinking skills to assess legal issues for organizations through case analysis. This course explores past court decisions that set the foundation for current laws and regulations affecting businesses, while also evaluating potential future legal challenges associated with e-commerce.
  Prerequisites: ENG101, BUS101
  
• • MAT 107

  • Statistics

  • 3
  Introduces the student to the fundamentals of mathematical statistics. Topics include frequency distributions, measures of central tendency, measures of dispersion, probability, sampling distributions, problems with normal and t-distributions, confidence intervals, and hypothesis testing. Students will be required to complete homework assignments using a web-based computer program. Prerequisite: Beginning Algebra MAT 097 or Equivalent or Permission of Instructor.
  
• • MGT 201

  • Principles of Management

  • 3
  An introductory course covering the general topics of planning, organizing, directing and controlling. Included are the historic developments of management as a separate discipline within organizations, the changing scope and styles of management, and the application of management principles in the business environment. Prerequisite: BUS 101.
• • MGT 202

  • Sales Management

  • 3
  This course looks at sales as a profession. Covers topics such as: sales as part of the marketing mix, buyer behavior, selling as a function from prospecting to closing the sale, ethical issues in selling, the external environment of selling and sales management, and management of the sales force including compensation policies and training. Prerequisites: ENG 101 and BUS 101.
• • MGT 203

  • Human Resources Management

  • 3
  A study of the applied approach to human resource management and administration. Emphasis is placed on policy analysis, current practices, future trends, and legal requirements of recruiting, selecting, training, developing, compensating, evaluating and disciplining employees. Also included are changing demographics of the workforce, ethics in human resources management, and other current issues. Requires research on selected topics. Prerequisites: MGT 201, ENG 101 (suggested).
• • MGT 230

  • Entrepreneurship and Small Business Management

  • 3
  This course provides an overview of the process of conceiving, launching, and operating a new venture. Students will become proficient in the basic tools of planning, finance, marketing, operations, and staffing necessary to start, manage and build a sustainable small business. Preparing a new venture business plan will be an integral part of the course. Common problems in managing a small business will be explored. Students will learn about the roles and attributes of successful entrepreneurs and will undertake a self-examination to evaluate their interest in an entrepreneurial career. A variety of small business owners may be invited to class to share their start-up experiences and the obstacles they had to overcome as entrepreneurs. Prerequisite: BUS 101.
• • MGT 235

  • Financing a Small Business

  • 3
  This course provides an introduction to the financing and financial management of small business enterprises from start-up to on-going sustainable operations. Topics include the financing of new ventures; working capital and cash flow management; financial statement and ratio analysis; financing the ongoing business and future growth; financial structure and leverage; valuation methods; and the importance of financial management controls. The role of venture capitalists, angels and other investors; sources of debt, financing; and available funding from federal, state and regional agencies will be explored. Prerequisite: MGT 230.
• • MGT 360

  • Operations and Logistics Management

  • 3
  The purpose of this course is to provide students with the tools needed to evaluate and develop operations and logistics management policies. Logistics managers plan, implement, and control the efficient, effective flow and storage of goods, services, and related information from the purchase of supplies through delivery to end user. Students will use analytical and problem-solving skills to assess challenges related to logistics, distribution, and transportation. Students will evaluate theories and best practices focusing on inbound and outbound transportation management, fleet management, warehousing, materials handling, order fulfillment, logistics network design, inventory management, supply/demand planning, and management of logistics services providers. Prerequisites: MGT 201, ECO 201, ECO 202.
• • MGT 401

  • Leadership Strategies
  This course focuses on equipping current and future managers with strategies for leadership excellence. Topics include communication, empowerment, motivation, coaching, performance management, effectiveness, change management, and diversity. Students will participate in simulations and interactive class discussions and incorporate leadership strategies into current business scenarios. Students will also gain relevant experience developing a leadership vision, plan, and communication strategy. Prerequisite: ENG102, MGT201.
• • MGT 406

  • Negotiations and Conflict Resolutions

  • 3
  Negotiations & Conflict Resolution enables students to acquire the skills that effective managers need to improve organizational performance, enhance professional relationships, and build competitive advantage. Students can apply the negotiation principles learned in this course to a diverse range of personal and professional situations. Students will also learn how to identify, address, and resolve conflicts and disputes using various methods and techniques. Prerequisite: MGT201, LAW301.
• • MGT 430

  • Senior Capstone

  • 3
  In this dynamic course, students will use a simulation program to run a company in head-to-head competition against companies managed by other class members. The simulation provides a powerful learning experience that positions class members squarely into an active, hands-on managerial role in the global market. This unique experience will provide students with situational challenges faced by current managers. Students will also use case analysis to assess positive and negative managerial strategies. Prerequisite: All 100, 200, and 300 level required courses must be completed prior to taking.
• • MGT 460

  • Business Intelligence and Analytics

  • 3
  Business Intelligence and Analytics provides students with practical experience in the use of analytics, technologies, applications, and processes. Students will evaluate current business analytical trends and gain experience utilizing different analytical software tools. Students will also explore how managers identify data needs, assess results, make predictions, and set goals. Through evaluations of Business Scenario Investigations (BSI) and industry best practice examples, students will identify trends, patterns, and correlations in the raw data. Students will apply the analysis to data-driven business decisions. Technologies used in the course include Tableau and Microsoft Excel. Prerequisite: MAT107, MKT301.
• • MKT 201

  • Principles of Advertising

  • 3
  This course is a study of basic advertising principles, physical construction of the advertisement, and organization of the advertising business. The course includes a study of advertising media including newspapers, magazines, radio, point-of-sale displays, and outdoor advertising, together with criteria for evaluating the effectiveness of current advertising. Prerequisite: ENG 101.
• • MKT 202

  • Principles of Marketing

  • 3
  A survey of the principles and practices governing the distribution of commodities from producer to consumer. Areas of study include types of marketing institutions, price policy, legislation affecting markets, market research, channel and product strategies and consumer behavior. Prerequisite: ENG 101.
• • MKT 301

  • Marketing Management

  • 3
  In this marketing management course, students will analyze the effectiveness of an organization’s marketing efforts and sales campaigns. Students will evaluate new product and service opportunities, demand for potential products and services, and customer needs and insights. The course directs students in how to evaluate marketing strategies and planning through the use of analytics, dashboards, and research to understand the drivers of Customer Relationship Management (CRM). Applied knowledge is used to improve decision making skills through case study analysis.
  Prerequisite: ENG 101, MKT 202*.
  *recommended
• • MKT 330

  • Social Media Marketing

  • 3
  Social Media Marketing (SMM) is the action of creating content to promote your business and products on various social media platforms. SMM is one of the fastest-growing industries and is a vital skill set for managers in any discipline. Students will learn how to meet their target audience on various social media platforms. Students will develop social media and mobile marketing plans based on the evaluation of an organization’s vision, mission, goals, target market, and budget. Students will also create a digital personal brand to leverage their skills and talents to attract employers. Prerequisite: MKT 301.